Salim Asrawi COO and President of Texas De Brazil

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Salim Asrawi and the Importance of Father’s Day to Texas de Brazil

Father’s Day is June 20th, so don’t panic just yet: You still have time to show your dad that you care about him this year. And what dad doesn’t like smoked meats, cooked to order over an open flame? Salim Asrawi, COO and founder of Brazilian steakhouse concept Texas de Brazil, is a father himself:…

Texas de Brazil: A Vision of Authenticity and Hospitality

Texas de Brazil has become something of a household name in the United States. With over 50 locations nationwide as well as several overseas, the chain is a go-to for diners looking for a unique and delicious spin on the traditional steakhouse experience.   It is difficult to imagine then, that when the chain was founded…

How Salim Asrawi Makes Texas de Brazil Stand Out from the Competition?

For any restaurant to last in the competitive environment that the culinary world has become, restaurant owners and operators need to develop features that make their establishments unique. Standing out among the competition is crucial in order to keep attracting new customers, as well as keeping first-time visitors coming back over and over again. When…

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